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Partners in Crime

It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.

partners in crimeThis time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.

P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,

‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’

We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.

“WE ALL NEED TO CARE FOR THIS PLANET.

BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”

It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.

Join us. Rebel.
Be part of the slow fashion revolution.

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P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.

The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.

FASHION FOR THE FUTURE

Simran Dhingra

BBA-FE (2017-2020)

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SUSTAINABILITY THIS TIME

The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!

Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.

Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.

This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.

In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.

It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-

  • Think of organic fabrics
  • Ignore fabrics like fur, pure wool and more
  • Try to design the garments which do not include animal skins
  • Think and look twice for the fabrics and it’s blends
  • Last but not the least,

Love animals with the real smile not the greedy smile!!!

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Shubhi Goel

BBA-FE(2017-20)

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3 Challenges Every Entrepreneur Must Overcome

No matter the industry, these universal roadblocks require business owners to balance immediate needs with longer-range strategies.

entrepreneurshipIn this entrepreneurial world people are running crazily for their start ups and because of this race, they have not considered the key points to survive. This race is a never ending one and always gets longer and difficult. We face challenges every second in our lives, some of which gets resolved and some we just let go off. But, is it the right thing to drop the challenge when you think you’ll face a lot of difficulties to complete it? Doing this is nothing but loosing entrepreneurial identity.

This means that we are somewhere getting unfocused and demoralized, in fact not facing the reality of being motivated.

Let’s focus on the three challenges that every entrepreneur must overcome-

1. Avoiding burnout.

The passion that often makes entrepreneurs successful is their downfall. Many of us devote time, money, passion and energy to our ventures. We run the risk of being consumed if we stay plugged in all the time. We need time to disconnect and get some peace to motivate ourselves and to regain the ability to think politely and not in the chaos. Many entrepreneurs employ the 80/20 rule while on vacation, i.e, 80 percent of time is dedicated to relaxation, and 20 percent is spent on work.

No matter which solution you choose, it’s essential to carve out time to relax, truly recharge your batteries and maintain a healthy mindset. If you don’t take care of your mental health, your business ultimately will suffer.

2. Tracking cash flow.

Cash flow is the lifeblood of any small business. In fact, poor cash-flow management is one of the main reasons businesses fail. Tracking cash inflows and outflows may not be the easiest or most glamorous part of running a small business, but it does separate a good entrepreneur from a great one.

Cash flow, profit, money, goodwill, business and more, these terms always get into our minds just to remind us that we have to be serious and earn money in a better way. Despite this fact, our mind ignores the real phase that it’s not about being serious it’s about being dedicated yet motivated to run the business successfully.

3. Raising capital.

At pivotal moments in your business’ lifespan, you’ll need to raise funds so you can innovate and grow. While many people consider only the traditional bank-loan route, the modern entrepreneurial landscape offers alternative funding streams. You could consider equity or rewards, crowd sourcing options, incubators, loans or grants, angel investors or investment companies.

Not every option will be right for your business, so it pays to do some research to find out which is the best fit.

It’s easy to run the business, raise a business but to raise funds it’s also something where the actual challenge lies in this world. Your goodwill will be your final aspect which will decide you future of the business.

We will face such challenges every now an then but again, we have breathe, think, understand and listen to ourselves to solve it as every hurdle in this era so that it will take you higher and higher after jumping over it and not falling down.

Ritika Raj

BBA-FE(2017-20)

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Asian Designer Week ’18

Vaatsaalyaa Charitable trust presented their DSYN Bloom season 4.1 contest winners with Asian Designer Week  at ITC Welcome Hotel, Dwarka, New Delhi on Friday 26 th October 2018.

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International College of Fashion being the Institutional Partner , gave its design students an opportunity to participate in  the contest and showcase their collection which they had made with hard work at the fashion week. The winners of the contest got the chance to showcase their design collection  along with a professional photo shoot by a famous photographer Rohit Suri.

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Ananya from International College of Fashion presented her collection on Revival of Faded Art inspired from Indus valley Civilization which showed immortality of that period.

Other students Shivangee, Ruchika, Shravya, Abhilasha and Priya designed a collection on monuments of India with artist Prem Raj Meher.

A unique collection on LGBT theme by BBA-FE third semester students worked on with rainbow colours by decriminalizing gay sex and giving hope to LGBTQ  community for their bright future. Miss World Diversity – Naaz Joshi walked out the ramp as showstopper for the collection.

Another collection was from BBA-FE third semester students inspired by Jackie Kennedy. They experimented with different Indian Handloom Fabrics, in conservative yet very modern and stylish independent woman.

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All the Collections were made under the supervision of  Prof. Gulbash Duggal.

Special thanks to Founder Chairman of Vaatsaalyaa Charitable Trust , Mr. Kappil Kishor for giving this platform for showcasing student’s talent.

The show was sponsored by HP Singh Agencies, Zoom Delhi , Singer, Oriflame and IDOSG.

ANANYA VANDANAND
MBA-FE(2018-20)
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Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories,  there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy.  The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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LIFE OF AN ENTREPRENEUR

An entrepreneur running a successful business requires a lot of work everyday. Some days entrepreneur might feel like he/she won’t see the fruits of the labor they are putting in, but how is he/she an entrepreneur if he is not a motivator. We read such lines everyday somewhere to get ourselves pumped up but the question is how many of us really remember it in our daily tasks!

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1. Walt Disney: “All our dreams can come true, if we have the courage to pursue them.”
You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.

2. 37 Signals: “Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”

These people in our lives can be our well wishers, advisors, friends or role models but why is there no ‘myself’ in this? We must remind ourselves everyday that it is only us who are there behind the scenes of every trouble or success and they are the ropes of those people which helps us stand and remain stand in front of every charge. Being a women in India, waking up every morning yet working sounds common these days but the struggle is still there on the high command as an entrepreneur.

‘You think, you wish, you try, you face, you fall, again fall, you stand and then you win!’

Sounds very familiar for those who came forward after winning over it. Every person is rolling on this cycle of work and Kanika Tekriwal as well! The founder of ‘Jet Set Go’  – India’s first online marketplace for private jets and helicopters launched in 2014, by carrying her more than eight years of experience in the aviation industry, she realised the frustration of customers while dealing with charter brokers and operator due to the fact that because of sheer lack of transparency and non-availability of charter planes, customers pay astronomical amounts. It was from here, that the idea to develop JetSetGo started.

JetSetGo is fundamentally re-defining the private aviation business, by creating marketplaces that join the dots between charter customers and operators on one hand and service providers with operators on the other. For Kanika who has beaten cancer and is now entering unchartered territory, the flight to greater heights has just begun.

We have this story and many other stories like this in this world present which are redefining themselves everyday in front of people but it is about you that how you take stories like this among many of them to create yours. If there is a plan to start and to move forward you have to get ready for sleepless nights, to travel, to get your blood pressure stable and of course get crazy for you goal. It is all about you that how are you going to plan everything and even your nights to sleep. Its is necessary to get crazy and to think out of the box, necessary to start working and to plan every stop of yours to go up.

Kanika once said in an interview that you must choose people who are there to learn not to earn. Yes, we all have to remember such things not to be great just to meet great moments. To become a successful entrepreneur you have to have:
Ideas
Plans
Communication skills
Convincing power
Self motivated ability
Positive mind
Backups
and last but not least you always have to remind that ‘Who you are and what you can do the best that no one can? With these no problems will get vanish but surely they will always come with a ready solution to them.

Ritika Raj

(BBA-FE)[ 2017-2020]

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Sarojini Fashion from Sarojini Nagar

On 3rd October, 2018, We the students of BBA(F.E.) first semester visited the Sarojini nagar market to do a market survey. We all reached the place around 11 in the morning, which is usually the time when the market opens. We all collected as a group in front of a store called Big C, which is a popular showroom of clothes in the area. Then to effectively work as a team, we all divided ourselves into smaller groups and began searching through what the market had to offer.

The Sarojini nagar market is a fairly huge market to cover as a whole in one day, with shops offering the latest off-run branded clothes. These are clothes which are rejected from high rise showrooms like Zara, Versace, Tommy Hilfiger, Mango, United colors of Benetton, etc. just due to a minute production defect which cannot be sold at the prices and clothing standards such brands offer. Such clothes then trickle down to markets like Sarojini, where they are sold for a lot lower prices but are totally wearable.

Apart from a large number of large sized showrooms for various international and local brands, the crux of the market is formed by street side shops which sell accessories such as footwear, belts, jewellery and garments of all sizes, designs, and colors. In fact, the most famous Export Bazaar/Market for clothes is located in the backstreets of the Sarojini Nagar market. It is surrounded by 3 markets –Subzi Market, Central Market and Mandir wali side. This place is a hub for the trendsetters of colleges, from students with a tight budget, to bored housewives, tourists from other Indian states and even from abroad– they all converge here.

When it comes to shopping in budget, Sarojini Nagar undoubtedly stands to be the perfect destination! It is one of the Delhi’s famous and imperative markets and off course, a fashion destination for every girl who hunts for trendy clothes at killer prices. Right from designer bag to fashionable clothes, Sarojini Nagar never disappoints. And yes, what’s the madness behind shopping without the healthy dose of bargaining? There is no other place that can be as cheap as Sarojini Nagar.

Moreover, the concept of bargaining can be very well experienced at this place. Have you ever thought of purchasing a Mango or Zara apparel at 1/4th of its original prices? If not, then I have to suggest you to visit Sarojini Nagar. Furthermore, it will always stun you with the latest fashion trends, may it be in terms of cuts, style or color – Sarojini Nagar will turn out to be a mindboggling destination. It is always a win-win situation for you and if you’re looking for accessories, belts, clothes, shoes, sling and many more things just at the cost of your pocket money!

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Abhilasha sharma

BBA-FE(2018-21)

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WHAT’S NEW IN JANPATH…

We all know that we live in world which changes around us every second and in fashion, every micro second. Our way to explore is not only caged up with the internet, we like to roam around. And that what we we did in Janpath, in all the shops till our feet got pain and box of mind got full of ideas. We moved to the handloom house there and saw the kanthas, phulkaris and many more works with their history and process.

The people told us about the region it belongs to, their work, and the role of our textile ministry in it. When we ever move to the street markets like these, we never feel the help of our internet to know trends. We saw a lot of accessories and handloom with vibrant colors blooming this year in the market.

Janpath itself taught a lot about the mix and match and tricks of the communication that sellers use. Following the trend from last year, this time as well we could see  a lot of mustards, turquoise, blues, neutrals and pastels appearing in the markets. Basket weaves, tucks and pleats in a-lines, straights with the ruffled and bishop sleeves mostly will make this year colorful and elegant and that’s what Janpath market’ told us that day.

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Ritika Raj

BBA-FE(2017-20)

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AMAZON FASHION WEEK

Talking about this week, yes it’s special. Infact, very special. The India Amazon Fashion Week is happening so who wants to attend the classes! Barely anyone! So we all headed up to the fashion week and attended almost every possible show we got to grab all of it.

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The world out there is another dimension in itself where every character is unique and has its own style of complimenting the society. Every season, this week creates a lot of employment as well. It’s not only about hitting the ramp, but there are a lot of hopes, excitements, enthusiasm, creativity, efficiency, rebel and confidence. I am different and many more moods just appear together in this week.

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The social media gets crazy with the postings and uploading. A lot of people, who cannot make up to the event, wait eagerly for the images to get uploaded on social media so that they can see their admirer in beautiful attires at the earliest. Every celebrity, entrepreneur, socialist, models, journalists and what not, you meet every possible person you ever wanted to meet out there.

The hard work of the designers shows the dedication of what people will like.

Ritika Raj

BBA-FE(2017-20)

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INKTOBER

Here comes October or I should say ‘Inktober’! In 2009 Jake Parker started Inktober, a popular annual celebration of ink drawing during the month of October. In 2014’s Inktober, over 100,000 inked images were tagged on Twitter by participating artists. Inktober continues to be a popular social media phenomenon in 2018, with people appreciating the positive drawing habits and creativity that the concept of Inktober brings out.

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INKTOBER RULES…

1) Make a drawing in ink (you can do a pencil under-drawing if you want).

2) Post it online

3) Hashtag it with #inktober and #inktober2018

4) Repeat

Note: you can do it daily, or go the half-marathon route and post every other day, or just do the 5K and post once a week. Whatever you decide, just be consistent with it. Inktober is about growing and improving and forming positive habits, so the more you’re consistent the better.

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VIJAYA ASWANI

Vijaya Aswani is an illustrator who belongs to Bangalore. She is a great observer yet creates a pun in her every illustrated art. This Inktober, Vijaya participated in an exhibition in Bangalore where she came up with her creations like bookmarks, stamps, cards, and many more. Vijaya has an ability to just observe the people and illustrate its funny side instead of portraying them. She has her Instagram account named @spreefirit and owns a website www.spreefirit.com with 6,850 followers following her.

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She says that, ‘Spreefirit is the heart child of Vijaya. She expresses feelings and emotions through her weapons of mass creation viz. pencils and E-eccentric sense of humour.

Her aesthetic celebrates our idiosyncrasies and imperfections, making quirky drawings of feelings the real portrayal of humans, free from all existential dread.’

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According to Vijaya, an illustration is a way to express oneself with a pun in it that makes it attractive and expressive. People like Vijaya Aswani have taken art to another level. Inktober is a time of year where all the ‘arty’ people participates and celebrates it with the INK.

Ritika Raj

BBA-FE(2017-20)

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