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Fashion Trends

ONLY A SHOPAHOLIC CAN UNDERSTAND!!!

We ladies can never get tired of shopping! It’s so ironical that one moment we think about not spending a penny and very next moment we realize that we do not have money even for a cab. We face such stories in our lives everyday which is hilariously ironical in it’s own.

When we realize that the season is about to change, we feel a different kind of excitement to spend. We, shopaholics start doing our routine scroll on every shopping website and page to make a list in our mind, start taking screenshots to save them until we spend on them, we plan every gift for every occasion in advance and what not.

The time from Christmas week till the whole New Year’s month can never be ignored. This time of the year brings a very enthusiastic spirit in the whole environment around us. It’s the time to ‘SHOP’ and just shop, unconditionally and unpredictably.

Being a shopaholic, the need never matters. The one thing that matters is what we like. We’re always like ‘oh! that is so good, I want that because I don’t have that’. This happens even if we want the same product but in different colors. Once a shopaholic likes something, it’s going to be in their wardrobe on the other day itself.

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Talking about the shopaholics how can we forget the Deals? If you provide the deals, shopaholics are going to buy almost whole of it for sure as you can see. Many brands provide deals in different aspects and different ways and then the mind game starts to grab the best one. Our mind processes 24/7 because of that in various aspects like:

-will it look good on me?
-is it worth it?
-should I buy this instead of that?
-in how many ways I can use it?
-do I have one already similar to it?
-is it in trend?
-why should I take it from here if the other platform has the better deal?
-Can reuse it through DIY ideas?
-and more…

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No matter what and no matter how, it’s always going to be the same for us. Whether technology becomes good enough or we get better at something else, shopaholic world is going to be the same every time because it’s a different world in itself.

‘Only we can understand the

It’s our way to be happy and only a shopaholic can understand this vibe!’happiness we get every time we shop!

Simran Dhingra

BBA-FE(2017-20)

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January 29, 2019

THERE CAN’T BE A DESIGN WITHOUT INSPIRATION!!!

Everything has it’s backbone! It’s the soul that we’re talking about, and it could be inspired with a thought, an idea or a phrase but a reason for sure. Similar is the case with this outfit ‘the AK OK everything’ designed by Anamika Khanna, a well known designer who got inspired from her hard times when she acted like a lioness. Her cubs, Vishesh and Viraj, gave her the spirit to fight for it.

The designer’s inspiration ‘AK OK Everything’ is a common slang of America and is termed as ‘A-Ok’.

Every time your inspiration creates a zeitgeist in your head that you think to create something out of it to spill it out in a tangible form.

The contemporary lehenga is designed with the thought of being classy yet casual. Color called ‘Cassia’ from the forecast of 2019 created a buzz out there for others with its bold look. Her dupatta complemented the gathered details on the sleeves of her pink blouse. Sonam Kapoor got a tag on her waistband of her name out there which represents the contemporary look again. Moreover, the turquoise black metal jewelry just increased the look of all of it ethnically so well.

Sonam Kapoor’s sister Rhea Kapoor also got collaborated in this assignment and styled her at her best to slay the garment, and Sonam is best at doing the same.

It is always said that you don’t need to wander if you know what you want to do. Similarly, if you are able to get an inspiration the design will surely slay in front of the people. Everything has to be linked to each other.

The lehenga was for the marriage of ‘Isha and Anand’. Sonam Kapoor’s instagram post also appreciated the whole concept and the idea behind all of it. The inspirational story was very emotional and empowering as well which is depicted by the boldness of the garment. In design it’s always about a well known thought behind all of the successful story and Anamika Khanna proved the myth wrong that lehengas cannot slay that much by being without heavy work in the marriage!

Ritika Raj

BBA-FE(2017-20)

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January 29, 2019

Partners in Crime

It’s time to stop overbuying and instead choose stuff you love, and invest in it. We believe there is a better way.

This time it’s an alert for shopaholics! Where we girls spend so much to buy our clothes now there is a better way to do the wardrobe makeover. Partners in Crime(P.i.C) style is a place where you can recreate your outfit by just having some of them. These people has emerged with a thought and applied it as well in a very appropriate manner.

P.i.C Style was born out of an obsession to do fashion in the right manner. Simply put, people want to know where their clothes come from and who makes them. As they say,

‘Buying with us gives you more. Our P.i.C collection is rotatable and interchangeable, giving you more flexibility than a lifetime of downward dogs. You can create over 50 clean looks from just eight beautiful pieces.’

We people always think to mix and match but at last it just end up with our general taste and does not look that much appealing or different but according to P.i.C style we can create 50 looks from just eight pieces.

“WE ALL NEED TO CARE FOR THIS PLANET.

BUT NOT IT’S POSSIBLE TO CARE AND LOOK CHIC”

It’s always hard to balance things like- to spend or to save or to get better in less, to be different in the same. All these things just create a fact in our mind to let go off the things but now it’s possible to care yet look elegant by spending less but getting more. Even if you people are not able to buy stuff, there are plenty of videos available of various tutorials to create new styles.

Join us. Rebel.
Be part of the slow fashion revolution.

P.i.C style travelled around the word to explore more and find out the people that match there ethos after starting their setup in London. The partners they have with them are- MVDT, Mud Jeans, SUITE 13, MIRABELLE and more. Together these all creates a family to save the planet by keeping fashion in mind.

The category named ‘Capsule Wardrobe’ have the styles and their different ways to put on so if you guys ever wish to spend less yet want more, just roll over the website and see how creatively it is possible in fashion world to roll with few outfits.

FASHION FOR THE FUTURE

Simran Dhingra

BBA-FE (2017-2020)

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December 29, 2018

SUSTAINABILITY THIS TIME

The fashion industry today is a multi billion dollar business which is affecting everyone around the world in some way!

Fashion is the second most polluting industry in the world, following right after oil. Due to speedy production and over consumption, the fashion industry has landed itself on an environmentally damaging path, much different than 100 years ago. It was not until fast fashion took over our closets, that the real numbers started to show. In today’s world sustainability is a very important factor to focus on as the fashion industry is growing day by day.

Many organizations are working in the favor to promote sustainability. One such great example is PETA! PETA focuses its attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in laboratories, in the food industry, in the clothing trade, and in the entertainment industry. We also work on a variety of other issues, including the cruel killing of rodents, birds, and other animals who are often considered “pests” as well as cruelty to domesticated animals.

Every year, millions of animals are killed for the clothing industry—all in the name of fashion. Whether the clothes come from Chinese fur farms, Indian slaughterhouses, or the Australian outback, an immeasurable amount of suffering goes into every fur-trimmed jacket, leather belt, and wool sweater.

This tells clearly that we are heading to wear the living ones after killing them, just to wear! No one will get agree that we all are involved in killings just to look nice and different.

In the year 2018, people took a step towards getting vegan moreover to promote and get awareness of sustainability. Organizations like Arture, which is vegan fashion accessories brand, are in the running to make this world sustainable by using materials like 100 per cent Mediterranean-derived natural cork fabric, which is sustainable and cruelty-free, to design sleek wallets, handbags and travel accessories for women and men.

It’s very harsh to listen and see that just to look good, people do killings; to obtain materials in this fashion industry, they do not care of lives. But on the other side it’s true that people are working over it as well. We should keep in mind the following things at the time of starting over a garment-

Think of organic fabrics
Ignore fabrics like fur, pure wool and more
Try to design the garments which do not include animal skins
Think and look twice for the fabrics and it’s blends
Last but not the least,

Love animals with the real smile not the greedy smile!!!

Shubhi Goel

BBA-FE(2017-20)

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December 29, 2018

3 Challenges Every Entrepreneur Must Overcome

No matter the industry, these universal roadblocks require business owners to balance immediate needs with longer-range strategies.

In this entrepreneurial world people are running crazily for their start ups and because of this race, they have not considered the key points to survive. This race is a never ending one and always gets longer and difficult. We face challenges every second in our lives, some of which gets resolved and some we just let go off. But, is it the right thing to drop the challenge when you think you’ll face a lot of difficulties to complete it? Doing this is nothing but loosing entrepreneurial identity.

This means that we are somewhere getting unfocused and demoralized, in fact not facing the reality of being motivated.

Let’s focus on the three challenges that every entrepreneur must overcome-

1. Avoiding burnout.

The passion that often makes entrepreneurs successful is their downfall. Many of us devote time, money, passion and energy to our ventures. We run the risk of being consumed if we stay plugged in all the time. We need time to disconnect and get some peace to motivate ourselves and to regain the ability to think politely and not in the chaos. Many entrepreneurs employ the 80/20 rule while on vacation, i.e, 80 percent of time is dedicated to relaxation, and 20 percent is spent on work.

No matter which solution you choose, it’s essential to carve out time to relax, truly recharge your batteries and maintain a healthy mindset. If you don’t take care of your mental health, your business ultimately will suffer.

2. Tracking cash flow.

Cash flow is the lifeblood of any small business. In fact, poor cash-flow management is one of the main reasons businesses fail. Tracking cash inflows and outflows may not be the easiest or most glamorous part of running a small business, but it does separate a good entrepreneur from a great one.

Cash flow, profit, money, goodwill, business and more, these terms always get into our minds just to remind us that we have to be serious and earn money in a better way. Despite this fact, our mind ignores the real phase that it’s not about being serious it’s about being dedicated yet motivated to run the business successfully.

3. Raising capital.

At pivotal moments in your business’ lifespan, you’ll need to raise funds so you can innovate and grow. While many people consider only the traditional bank-loan route, the modern entrepreneurial landscape offers alternative funding streams. You could consider equity or rewards, crowd sourcing options, incubators, loans or grants, angel investors or investment companies.

Not every option will be right for your business, so it pays to do some research to find out which is the best fit.

It’s easy to run the business, raise a business but to raise funds it’s also something where the actual challenge lies in this world. Your goodwill will be your final aspect which will decide you future of the business.

We will face such challenges every now an then but again, we have breathe, think, understand and listen to ourselves to solve it as every hurdle in this era so that it will take you higher and higher after jumping over it and not falling down.

Ritika Raj

BBA-FE(2017-20)

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December 29, 2018

The Job of a Fashion Designer be Like

Fashion designing is all about creativity. It’s one of the most glamorous jobs in the world and a coveted career in the fashion industry. A fashion designer conceptualizes and designs the fabric or fibre. He or she’s the one who accentuates the beauty of clothing. In India, you see an excellent line of fashion designers namely Manish Malhotra, Rohit Bal, Sabyasachi, and JJ Valaya. They’re the head honchos who’ve inspired tons of budding designers across the globe.

But before delving into the job of a fashion designer, know the different types of fashion designers. The most popular one is high street fashion; outfits are mass manufactured in this design process. Prêt-a-porter and haute couture are other kinds. So, the roles and responsibilities may depend on the designing you choose. Here’re some quintessential tasks that a designer does.

Creation or Visualisation of Idea

Fashion designers visualize the design of a cloth. They envision how fabric can be cut into an enchanting outfit. They think out of the box and discover unique patterns of the material. They also ensure that the products are being designed in keeping with the recent trends and needs of the customers.

Staying Updated About Fashion Trends

It’s inevitable for a designer to stay in touch with the recent fashion trends and clothing styles. They should be aware of the year’s Pantone colour along with the forms, cuts, silhouettes, patterns, and prints that are making waves on the runway. It’s considered a faux pas to design passé attires.

Developing Colour Story

They have an eye for colours. They blend the colours perfectly and know what contrasts will complement each other. It’s their responsibility to make colour stories that go well with Autumn Winter or Spring Summer trends. In a nutshell, it’s their job to create striking ensembles simultaneously living up to the expectations of the clients.

Sketching Designs or Computer Aided Designing

Once the conceptualization is done, a designer sketches it for envisioning the final outfit. It’s okay if one doesn’t know sketching or drawing as computer-aided designing can also be done to figure out the detailing of an outfit.

Liaising with Sakes, Buying & Production Team

Last but not least; a designer keeps a regular touch with all the stakeholders. The day-to-day interaction extends from the buying and production team to customers. It helps in getting a clear picture of the price points, market, customer’s response, and many other essential elements.

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December 3, 2018

Asian Designer Week ’18

Vaatsaalyaa Charitable trust presented their DSYN Bloom season 4.1 contest winners with Asian Designer Week at ITC Welcome Hotel, Dwarka, New Delhi on Friday 26 th October 2018.

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International College of Fashion being the Institutional Partner , gave its design students an opportunity to participate in the contest and showcase their collection which they had made with hard work at the fashion week. The winners of the contest got the chance to showcase their design collection along with a professional photo shoot by a famous photographer Rohit Suri.

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Ananya from International College of Fashion presented her collection on Revival of Faded Art inspired from Indus valley Civilization which showed immortality of that period.

Other students Shivangee, Ruchika, Shravya, Abhilasha and Priya designed a collection on monuments of India with artist Prem Raj Meher.

A unique collection on LGBT theme by BBA-FE third semester students worked on with rainbow colours by decriminalizing gay sex and giving hope to LGBTQ community for their bright future. Miss World Diversity – Naaz Joshi walked out the ramp as showstopper for the collection.

Another collection was from BBA-FE third semester students inspired by Jackie Kennedy. They experimented with different Indian Handloom Fabrics, in conservative yet very modern and stylish independent woman.

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All the Collections were made under the supervision of Prof. Gulbash Duggal.

Special thanks to Founder Chairman of Vaatsaalyaa Charitable Trust , Mr. Kappil Kishor for giving this platform for showcasing student’s talent.

The show was sponsored by HP Singh Agencies, Zoom Delhi , Singer, Oriflame and IDOSG.

ANANYA VANDANAND

MBA-FE(2018-20)

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November 28, 2018

Moschino and H&M Collection

Indians are always fond of fashion in this 21st century and if we look up to our youth, they teach us a lot about confidence and fashion together. Moreover, this time the collaboration of Mochino and H&M has made this year full of pop and creativity. The news about their collaboration came in April 2018 stating that they will be releasing their first collection together soon. This created an excitement factor among Indians who are very fond of products from Italian Fashion Luxury.

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The Creative Director of Mschino ‘Jeremy Scott’ relates the entire collection with fun, pop, creativity and mood of the party by keeping in mind his family and friends to show positivity, love, and diversity.

From tracksuits to bold accessories, there is something for everyone from Rs.799 to Rs.30,000 which was expected from Jeremy. The collection is all about OOTT outfits which is full of joy, creativity, fun and pop. Indians are already very attracted to H&M for its comfort, affordability, style statements and the trends, and by the collaboration with Moschino this year, the excitement among youngsters to show up their look in every possible manner has gone to another level.

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“We love to connect our designer collaborations to the mood of the times,” H&M’s creative advisor, Ann-Sofie Johansson added of the partnership. These days fashion is so bold, so energized and so much about making a statement with what you wear.

“Jeremy Scott is all about having the best time with fashion. His work has such positivity, optimism and his amazing sense of humor, all of which makes Moschino [tv] H&M so special.”

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After the release of the collection even the youth spread the Moschino love around whole social media with their own style statements. From bloggers to the celebrities and youngsters the comfort, fun and joy is there all around in parties, get together and on festivals as well. This spread of excitement has told a lot about the consumer behavior towards something out of the box in design and collaboration as well.

Ritika Raj

(BBA-FE)[batch2017-2020]

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November 28, 2018

LIFE OF AN ENTREPRENEUR

An entrepreneur running a successful business requires a lot of work everyday. Some days entrepreneur might feel like he/she won’t see the fruits of the labor they are putting in, but how is he/she an entrepreneur if he is not a motivator. We read such lines everyday somewhere to get ourselves pumped up but the question is how many of us really remember it in our daily tasks!

1. Walt Disney: “All our dreams can come true, if we have the courage to pursue them.”
You have to have the courage to follow your dreams because there will always be obstacles you have to face before you reach your dream.

2. 37 Signals: “Instead of freaking out about these constraints, embrace them. Let them guide you. Constraints drive innovation and force focus. Instead of trying to remove them, use them to your advantage.”

These people in our lives can be our well wishers, advisors, friends or role models but why is there no ‘myself’ in this? We must remind ourselves everyday that it is only us who are there behind the scenes of every trouble or success and they are the ropes of those people which helps us stand and remain stand in front of every charge. Being a women in India, waking up every morning yet working sounds common these days but the struggle is still there on the high command as an entrepreneur.

‘You think, you wish, you try, you face, you fall, again fall, you stand and then you win!’

Sounds very familiar for those who came forward after winning over it. Every person is rolling on this cycle of work and Kanika Tekriwal as well! The founder of ‘Jet Set Go’ – India’s first online marketplace for private jets and helicopters launched in 2014, by carrying her more than eight years of experience in the aviation industry, she realised the frustration of customers while dealing with charter brokers and operator due to the fact that because of sheer lack of transparency and non-availability of charter planes, customers pay astronomical amounts. It was from here, that the idea to develop JetSetGo started.

JetSetGo is fundamentally re-defining the private aviation business, by creating marketplaces that join the dots between charter customers and operators on one hand and service providers with operators on the other. For Kanika who has beaten cancer and is now entering unchartered territory, the flight to greater heights has just begun.

We have this story and many other stories like this in this world present which are redefining themselves everyday in front of people but it is about you that how you take stories like this among many of them to create yours. If there is a plan to start and to move forward you have to get ready for sleepless nights, to travel, to get your blood pressure stable and of course get crazy for you goal. It is all about you that how are you going to plan everything and even your nights to sleep. Its is necessary to get crazy and to think out of the box, necessary to start working and to plan every stop of yours to go up.

Kanika once said in an interview that you must choose people who are there to learn not to earn. Yes, we all have to remember such things not to be great just to meet great moments. To become a successful entrepreneur you have to have:
Ideas
Plans
Communication skills
Convincing power
Self motivated ability
Positive mind
Backups
and last but not least you always have to remind that ‘Who you are and what you can do the best that no one can? With these no problems will get vanish but surely they will always come with a ready solution to them.

Ritika Raj

(BBA-FE)[ 2017-2020]

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November 28, 2018

Style Your Passion Out

A wardrobe stylist, also fashion stylist, is a consultant who selects the clothing for published editorial features, print or television advertising campaigns, music videos, concert performances, and any public appearances made by celebrities, models or other public figures.

Following trends is what every girl wants, so here are some styling tips for each one of you. You can follow the same if you love this look or you can create your own looks. Styling is always crazy if it’s within you and you want to give yourself some unique look , try it out.

Plus benefit of reading ahead? As the wedding season is all around, we thought of giving some tips on styling for the same so you can create the same look with skirts or plazzos, as you like if you need something new.

Different ways of styling a duppatta

Style your duppatta with a crop top(if you don’t want to go with a crop top, choose a plain top) along with a palazzo or pants in the following ways:
1. Saree style
2. One side dupatta
3. Over both the shoulders
4. Lehnga style dupatta
5. Bengali style drape

Saree style: Tuck your duppatta on one side of your pants or palazzo and fllowed by back to front.
One sided-duppatta- one can clearly undesrtand from the name that duppatta is taken on one side of the top falling down stratight and can be either struck on with pleates or just leaving it as it is.
Over the shoulders: wearing duppatta like one wear it on the suit i.e. from one shoulder to another shoulder. It gives a cowl to your duppatta.
Lehnga style duppata: dropping of dupatta on one shoulder to carrying it in other hand like one carries in lehenga style to give your garment a lehenga look
Bengali style duppataa: everyone is aware of bengali sarees, they are so beautifully carried and its fall is amazing so why not to style it over it. Draping of duppatta in bengali saree look will give your garment a definitely unique look.

ACCESSORIES

Accessories are must to go with your style but what matters is how you carry accessories with your look whether to give it a modern look or whether to give it a traditional look.

Let’s see: