Education in the Time of COVID-19

Education in the Time of COVID-19

We are living in unprecedented times, locked inside the four walls of our home, changing our habits to unimaginable proportions yet continuing to wait for all of this to end. Covid-19 pandemic has literally brought the world to a standstill. A few months into the pandemic, we are witnessing a staggering re-opening of economies. As scientists and epidemiologists are telling us, we have to be patient before we can relax and get back to our life. We will have to adapt to the ‘new normal’ where everything works, but differently.

How has COVID-19 Affected Our Daily Lives?
We are already seeing how the new normal will look like. We are going to work, but from home. We are going to learn, but from home. We are going to socialize, but from home. We are doing everything we did before, but from home. Is it inconvenient? Of course it is! We are adapting to change we didn’t think we could. Who knew eating home cooked food would be so much fun. Video-calling old friends and remembering old times is quite re-invigorating, isn’t it? Though we are all staying home and only venturing out when absolutely necessary, we have learnt to make the best of this situation.

We have learnt to do household chores as a family. Since the outbreak of the pandemic, we have learnt to re-energize ourselves by learning new things. If some are excelling their culinary skills, others are advancing their career by participating in webinars and online courses. However, the pandemic has been the toughest for the student community. Suddenly, they had to give up their daily routine. They didn’t need to go to their educational institutions, they need to sit in classes and they need to write their exams.

Impact of Covid-19 among Students?
As the world comes to an uncertain standstill, students everywhere had to come to terms with the new definition of normalcy. The sudden shift from classroom teaching to online classes hasn’t been easy – neither for the students nor the educators. There was scarcely any time to plan this transition. The students were suddenly told to stop going to their institutions and to continue their education from home. While educational institutions closed because of the Covid-19 pandemic, it remains crucial that the students complete their curriculum, sit for their tests and regular evaluations continue without any glitch.

In the past few things, the education sector has learnt a lot. Acclimatizing to change, learning the ropes of digital education, distant learning have all become a part of life today. It hasn’t been easy for anyone. There have been many hurdles the system had to cross in order to come to this stage of online education.

Challenges Education Sector Had to Overcome

  • Everyone was unprepared – Students have always seen laptops and computers as a source of entertainment. Many have used them solely for gaming. Internet was the means to escape to a fantasy land, to watch shows, movies, to read what they liked and to relax. For them to accept that they had to use these gadgets for classroom education was not an easy pill to swallow. They asked many questions. How would we learn without someone teaching us? How could teachers highlight the importance of a subject distantly? Could we do assignments with minimal help from our educators?

The pandemic brought newer challenges for teachers as well. The shift from classroom teaching to online learning sessions wasn’t easy for them. Many had to learn the ropes of digital education overnight, with minimal help. Those who were proficient in online education still grappled with the magnitude of it all.  

  • Passive Learning – The biggest challenge for students across the world was to adjust to online learning itself. In developing countries like India, students are accustomed to learn from the teacher in-person. Classroom teaching has been the cornerstone of education till now. Digital learning was seen as an added skill one must learn. It wasn’t compulsory. Online learning induced by the Covid-19 pandemic had resulted in students losing interest in their curriculum. Their attention span reduced to bare minimum. Most couldn’t see the importance of online education and why they had to continue learning. It was equally distressing for teachers to keep up the momentum.  They had to make use of visual aids, presentations and creative lesson plans with bare minimal tools. Passive learners who took time to grasp the new system lagged behind. They needed extra care but didn’t know whom to ask.
  • Little Practical Demonstration – There are certain subjects that invariably need to be demonstrated practically for the students to comprehend. We will take the example of fashion designing courses to fully understand this problem. You cannot expect a fashion designing student to learn the various techniques involved in fabric making, designing, stitching patterns and the trending styles through online classes. It is more strenuous for the educators to make lesson plans that will adequately pass the accurate information to their students due to the lack of practical illustration in a classroom.
  • Difficulty in Student Recruitment and Admission – The coronavirus pandemic has ensured a series of events in the education sector that have never been dealt with before. The admission procedures in schools and colleges that require physical interaction with the students have to be re-modified completely. We still don’t know when normal classes can resume again. Students are unable to seek admission in their favored institutions due to the pandemic. This has increased stress levels and anxiety among students.

How The Education Sector Rose Above All Odds
It is only natural for humans to rise above all challenges, defeat the odds and emerge victorious. Though the pandemic is still far from over, we have learnt to live with the virus. Educational institutions have brought policy changes that has made online learning much easier. Governments are reducing syllabus to ease students’ workload. All in all, there has been many positive things the pandemic has taught the education sector. Let’s take a look.

  • Integrated Learning Experience – As a result of being forced into the digital platform, most educational institutions are coming up with integrated learning and teaching system. In simpler terms, educators will henceforth be accustomed to deliver both face-to-face classes and will be adept to teach through online mediums. This blended learning experience will eventually become mandatory for educational institutions all around the world. Instead of submitting handwritten assignments, students have learnt to do their work on online platforms. Once properly adopted, the digital platform is poised to improve the education sector.
  • Implementation of Modern Management Systems – The scope of online learning has expanded to the industrial sector too, giving rise to new job opportunities. Digital learning and tutoring apps have gained immense popularity due to the pandemic and subsequent lockdowns. It has also widened the opportunity for educational institutions to imbibe modern management systems to upgrade the learning experience for students, teachers and also the administrative staff.
  • Informative Learning Experience – Since all classes are being conducted virtually, it has broken the boundaries of confined learning. Teachers are at the liberty to divulge relevant information to help students understand complex topics and also to catch up with the latest occurrences around the world. The quality of content in classes has improved significantly because of the global pandemic. There is less scope for irrelevant information and that has help diminish the attention span of students.
  • Growth in Participation – We all know that there is no limit to knowledge. The pandemic has proven this to be absolutely correct. Educators from around the world have now started participating in teaching students other than their own class. Everyone is looking out for collaborative teaching that has expanded their knowledge and helped others in the process. Virtual conference calls have piqued the interest of learning in students everywhere. The seminars that students were unable to attend earlier have become accessible through webinars which are open to one and all.

Tips For Students To Deal With The Covid-19 Epidemic
Here are some tips that will help students to develop healthy study habits and guide them in the correct path of dealing with these sudden changes.

  • While attending online classes, students should dress formally, even if it means wearing their uniforms. This will immediately transform how to mentally prepare yourself for the classes. You will respond better to lessons. Staying in your pajamas for online classes reduces your attention level drastically and you are more prone to be have less retention of what is being taught.
  • If you have a dedicated workstation which you can use regularly for your online classes, it increases your focus levels. If you don’t have one, create a space right away. This will help you stay focused.
  • It is essential that you establish a proper routine for each day. It should include all the things you did earlier when you could go out. Replicating these actions sets the right mood in your mind and it makes you prepared for a day filled with online classes.
  • Being at home, there are many distractions which you never faced while in class. It can be your pet dog wagging her tail in front of you or your younger sibling asking for help. You need to set strict boundaries which you will not overstep while attending online classes.
  • No matter which digital platform you have to use for your virtual classes, be it laptop, tablet or smartphone, there is always a scope for distraction. You might get the urge to check your social media accounts or play a round of your favorite game. Some ads might pop up that instantly disrupt your focus. You can use ad-blockers to resolve that issue.
  • You must take small breaks in between, just like you did after each class got over. It is important to regulate your physical movement, take those water breaks and more importantly to relax. You should not let the pressure of finishing your curriculum online get to you and increase your stress levels.
  • One essential tip for coping with online classes is to ask frequent questions. This allows you to pay attention throughout the course of the virtual session. Besides, it provides a sense of contentment to the teacher as they realize you have been focused and not just sitting idle in front of the screen.
  • You must realize that it is absolutely normal to feel stressed out and anxious. What you can do to cope with it is to take a hold of things gradually, and not all at once. You should talk with your educator and fellow mates about how they are dealing with the situation.

It would be wrong to say that the transition has been smooth. It hasn’t. It has been a challenge for everyone. But humans are known to rise for the occasion, meet any challenge head-on and emerge victorious. The student community surely is garnering applauses from everywhere because they have adapted to the change. Educators have continued to be role-models, like always. Everyone is still learning to make things better. Many things have improved in the last few months but the road ahead is long. Students, teachers, facilitators as well as administrators have to work together to make learning fun, interactive and informative.

It is especially important for institutions offering specialized courses to make online learning fun. Many institutions offering courses such as fashion designing already had implemented digital education, much before the pandemic. Today they are simply using the resources better. Students enrolled in such courses from path-breaking institutions are benefiting from the improved teaching methodologies. Those seeking admissions are filling out online forms of such courses knowing how much they will benefit even though they will have to learn from home. It has become even more important today than it ever was to choose the right institution for learning. Students must look for institutions where teachers have turned facilitators, where intuition and creativity is given wings to fly and where learning is not confined to the four walls of a classroom.  

Covid-19 Effect: Designer Sales and Auctions Comes to Fashion’s Rescue

Covid-19 Effect: Designer Sales and Auctions Comes to Fashion’s Rescue

The Covid-19 pandemic has brought many issues to the fore. Unskilled and semi-skilled labourers have always worked tirelessly without getting any recognition. There have of course been many reasons why their contribution to the society was never attributed, but the key reason remain ignorance and complete apathy. Most choose to ignore them because that’s convenient but without these unnamed, unknown men and women working tirelessly, many industries would have crippled, many stalwarts would have dusted the ground. The pandemic has been an eye-opener as most of us finally saw them. In the last few months, these people have made national and international headlines. They have created a fervour, shaken the collectively empathy of the people and have forced us to look beyond ourselves.

Yes, we are talking about the migrant labourers who until the pandemic hit us were no one to us. By walking miles to reach their homes they captured the collective imagination of the people. Their struggles, their spirit to battle all odds made us all look at them with new eyes. The fortunate people of this country came forward to help them. Many who were rendered jobless in these trying times found help not only from the government but also people, corporate organizations and NGOs.

In these past few months we have all realised how important it is for us to stand together as humans first. The pedestals that made us stand above others suddenly didn’t vanished. Suddenly we were all fighting a faceless, unknown virus together. It has been a huge lesson for us all. What has been really heartening has been the fact that the coronavirus pandemic has made many corporates and entrepreneurs thinking out of the box to help the disadvantaged section of the population.

Fashion Industry’s Role in Overcoming Ordeals
Many have forever associated fashion with triviality. While such accusations may be unfounded and demeaning to a large extent, the truth is we tend to ignore or look down at fashion when uncomfortable truths stare at our face. But it cannot be ignored that for the longest time the fashion and beauty industry have taken their corporate social responsibility (CSR) activities very seriously. Many a times they have been the silent crusaders working towards uplifting the working conditions of artisans, small-time weavers and other labourers directly and indirectly associated with the industry. It has been the CSR activity of many fashion brands to consciously create fashion products that do minimal harm to the environment and reduces one’s carbon footprint on this planet. Improving healthcare, providing education to the marginalised have often featured in the CSR activities of brands. There are several other such examples of fashion brands leading from the front.    

Many a times the role that the fashion industry have not appropriately been acknowledged by the larger world. Nevertheless fashion brands and renowned designers have been silent crusaders for causes they believe in. The biggest and most underrated contribution of these people have been their tireless work towards artisans and semi-skilled labourers who are really the backbone of the industry.

Fashion Industry’s Relief Measures during Covid-19
When the government first announced a nation-wide lockdown to stop the spread of the virus, the country knew how unprepared it was to deal with the consequences of the ill-fated virus. Face masks, hand sanitizers, hand wash and many other essential items – not only for healthcare workers but for everyone – become utmost priority. Unfortunately there wasn’t enough for everyone. Moreover initially there was so little information about the virus that most people panicked. Eventually virologists explained that wearing masks, maintaining social distance of up to 6 feet, maintaining hand hygiene acted as deterrents to the spread of the virus.

Initially most of us understood that masks meant wearing the N95 respiratory varieties. N95 masks are used extensively by healthcare workers as these face masks are tight-fitting, and can filter 95% of small particles from entering our mouth and nose. This means they can help prevent the spread of the virus to a large extent. Unfortunately there was an acute shortage of N95 masks and the government was procuring, manufacturing as many as they could, especially for healthcare workers and other frontline warriors. People were than told that surgical, one-time use masks could well be used as alternatives to N95 masks, especially for people who could stay at home and venture out only on emergencies. Surgical masks also helped protect against the virus to a large extent. However the downside was that they had to be disposed after every use. Soon it become a cumbersome process to acquire and stock so many masks.

Government agencies and health advisories then noted that hand-made cloth face masks can protect us from the virus. It was a more sustainable, easily accessible, re-usable option for most people. Along with social distancing and other protocols, this soon became the most commonly used variety of mask worn by most people. This is where the fashion stalwarts stepped in. They helped produce and distribute masks in large numbers. Several well-known fashion designers and brands led from the forefront in producing cotton masks so that there was no scarcity. Among those who led from the forefront in making masks include –

  • Masaba Gupta – There were two reasons why Masaba, one of the leading fashion designers in the country started making masks as early as in April under the name ‘Maskaba’. One was to sustain her business and give employment to the many workers working for her brand, and the other – for donating to charities. Most of the masks available on her brand’s website have the unique, quirky designs that Masaba is known for. Though the price of each cotton mask is much higher than the regular ones available in the market, she promises to donate one mask to a needy for every piece sold.
  • FabIndia – One of the leading cotton fabric brands in India were also among the first Indian brands to produce masks. These masks are made of beautiful hand-block prints and weaves. The brand has always been known to work with traditional weavers. This time too they have sourced raw material directly from the weavers who also stitched the masks.
  • Payal Singhal – The ace fashion designer launched her line of cotton masks to create awareness about the use of face masks in public places. She started a social media campaign with trending hanhtags such as #Stayhome #Staysafe #Flattenthecurve to reinforce the message. She roped in celebrities who wore her creations to spread awareness.
  • Ritu Kumar – For the veteran fashion designer, the aim of stitching masks was to send them to the slums around Gurugram, Haryana. She started by delivering 1500 masks a day. Now her team is producing over 2000 masks per day.  

Other brands that starting making masks for free distribution initially, and eventually started selling them include Fable Street, Greendigo, Lovebirds, Nivedita Saboo and many more.

Designer Sales and Auction – Initiatives to Support the Fashion Industry
Designers and fashion brands continued to spread awareness during the time of nation-wide lockdown that stretched to more than two months. But once the lockdowns were relaxed and markets were opened, the fashion industry faced a new and much more compelling challenge. While markets saw a staggering re-opening, business had already hit an all-time low. One of the mainstays of couture fashion is the big fat Indian wedding. Unfortunately wedding couture has almost become non-existent in these times of social distancing. Not only are fashion designers and brands faced with the task to keeping their business alive, but they must also think of their back-end workers.

In order to support the fashion industry, the Fashion Design Council of India (FDCI) established the Covid-19 Support Fund. The aim was to help small businesses and young designers in the industry. One of the most successful endeavours to this effect was an Instagram live session organised by the designer duo Shantanu and Nikhil Mehra that saw the participation of Sabyasachi Mukherjee, Manish Malhotra, Tarun Tahiliani and Rahul Mishra. The live titled ‘The Fraternity Talks’ not only ended with an insightful discussion on the future of the business, but by the end of the session, all designers volunteered to auction a garment from their collection to raise funds. Soon they managed to raise a little above INR 6 lakhs.

The idea behind the ‘Fraternity Talks’ was to bring the industry together. According to the leading designers, the fashion community had increasingly distanced itself from everyone within and outside. Everyone was either a competitor or an opportunist. But with the Covid-19 situation, the fraternity realised that they could not battle the storm alone. They had to come together and stand for each other if they have to survive. The auction sale was just a baby step towards that goal.  

This phenomenon of helping each other in such crucial times hasn’t just been seen in India. Many leading international brands have collaborated over the past few months to create awareness about the virus, to support each other and to become more accountable for their collective action.

In France, 80 international brands came together to support each other in a ‘one-off auction’. Some of the leading names in the business like Louis Vuitton, Chanel, Celine, Dior, Balenciaga came together to support the French healthcare workers. It was a huge success and a great example of solidarity.  

Sabyasachi Mukherjee, one of the most renowned Indian fashion designers had been vocal about the need for the community to come together. It was as early as in March that Mukherjee announced that his label would continue to support over 2000 skilled and unskilled labourers directly associated with him for as long as possible. He encouraged and motivated many others to lead from the front.

One of the main reasons why Indian fashion brands and designers need to do similar kind of auction and designer sales is because the industry must come together. While there are guidelines and regulatory bodies for the fashion industry, there is still a lack of camaraderie within the industry. But when a crisis as large as Covid-19 stares at the face, if the community comes together, they can battle it all out. Moreover Indian designers are the biggest employers of traditional artisans and it is their duty to safeguard their interests. If the top notch designers and brands do not bring the supply chain together, these fragile workforce will abandon their skills and look for employment elsewhere. This won’t be good for the industry in the long run.

What Fashion Designing Students Can Learn From This Pandemic
The Covid-19 pandemic has badly hit global economy. It is going to take some time to revive it and it is going to take a lot of concerted effort to do so. While on one hand the economy has been badly hit, fashion designing students have been left with an uncertain future. But there is always a lesson to be learnt from the worst of situations. Students pursuing a career in fashion or in the verge of joining the industry as skilled workers must take lessons from industry stalwarts. If the pandemic could teach veterans to re-invent themselves and work according to the changing demands of the market, students should be able to do the same. What if you had bigger dreams of becoming a name as a wedding couture designer? That dream can surely wait. You must learn to adapt, adopt and change according to the needs of the new market demands. You must realise that for the next few years it is going to be very difficult for the fashion industry to revive. The demand-supply chain has been broken and it going to take a while to get it back to pre-Covid levels. Till then you must re-energise yourself, upgrade your skills and prepare yourself for an altered industry.  

The Covid-19 pandemic has been a great teacher of sorts. While we continue to battle the virus everyday, while scientists and medical experts try to find a vaccine for it, we must keep ourselves strong. Graduate students who have been left with an unknown future must use this time to improve their skills and to realign their career goals.

5 Tips to Get Job-Ready before the COVID-19 Pandemic Ends

5 Tips to Get Job-Ready before the COVID-19 Pandemic Ends

If there is one word that defines the collective mood in the world, ‘uncertainty’ would perhaps be the best way to describe it. Just as the world welcomed a new decade with all the fun and the fervor tragedy struck. The initial reports of a virus infection in Wuhan, China didn’t set the alarm bells ringing around the world. After all we had already witnessed SARS, MERS, Ebola and Zika outbreaks in the last two decades. While threatening they were in terms of deaths and infection rates, most of these remained localized and didn’t bring the whole of the planet to halt.

Covid-19 has been different as it has hit the entire world with the developed countries with the best healthcare facilities hit hardest. At last count more than 14 million people around the world have been infected with this dreaded virus and upward of 6 hundred thousand people have lost their lives. Millions more are likely to be hit by this virus in the coming months as the infection shows no signs of receding. Major economies around the world have shrunk and it might take even a decade for some of the countries hardest hit by this virus to get their economy back to full steam.

If you were about to finish your course and planning to apply for a job or have lost your present job these times can surely be depressing. There are not too many businesses around the world that are in position to hire people in bulk like they did in the past. The signals that we are receiving from different industry bodies both national and global are painting a gloomy picture. While there are few green shoots in the economy, they are too few and don’t really encourage people who’d be looking for jobs when the pandemic starts showing signs of reversal and restrictions are lifted.

As a student of fashion designing and marketing you are likely to face even tougher challenges and this industry will take time to recover from the losses that it has suffered and continues to suffer in the coming months. The shrinking of disposal income is likely to create problems on the demand side of the economy and this will immediately have a rippling effect on how fashion labels spend in terms of building their capacity and hiring new people. Faction products and other merchandise aren’t likely to be the first priority for consumers once the economy starts recovering.

But you can’t stop, you can’t burry your mind in a world of negativity. Human race has overcomes challenges in the past and will come out of this crisis too. Whether it was outbreak of the Spanish Flu a century back or the World War II that destroyed economies from around the world, we have always fought back to earn our place. India as a nation has always stood out resiliently during times of crisis and people have built the nation and the economy from brink of disaster. Whether it was building the economy in the aftermath of the tragic partition or when 1991 Economic Crisis forced us to take hard economic decisions that sparked the growth of Indian economy. It isn’t only the governments and businesses that have written the success story but ordinary people who have walked the extra miles, taken the new ways of life positively that us made us the 5th largest economy in the world.  

As a student or one who will be looking for a job once there are positive signals from the economy you need to focus on staying relevant, upping your skills and focus on building your career in a world that is going to be different from what you have known so far in your life. Let us take you through five tips that will help you get job-ready when the Covid-19 pandemic ends –

  1. Stay Focused
    While there is no denying the fact that the Novel Coronavirus is a severally infectious disease that strikes its victim without any warning, its real threat may lie elsewhere. While more than 14 million people have tested positive for this dreaded illness, many more are suffering from mental health problems due to the ongoing crisis. Psychologists and mental health experts are working overtime to help people come out of the state of paranoia that can very well lead to acute depression in millions of cases.

    The working class and the student community are worst affected by this. As someone who was planning to start a career in immediate future all your plans may have been jeopardized with this pandemic. Interviews have been cancelled and many job offers have been withdrawan without any clear direction to the job aspirants. If you are one of them you’d know how depressing the situation is at the moment. But all said and done you cannot afford to lose your focus. This is perhaps the most trying moment in your life and you will need to stay determined to face that challenges that would come your way in the future. 
  2. Accept The New Normal
    The early days of the lockdown saw most students and aspiring job seekers take ‘Remote Learning’ with a sense of disbelief. After all few weeks of break from classrooms and projects wasn’t likely to affect learning or the course curriculum. Depressing as it may sound the spread of this infection is showing no signs of reversal. It is still few months from when we will start witnessing the sought after ‘flattening of the curve’ in India. When can we resume our normal lives as it was pre-pandemic remains a big question mark. This is where you will need to start adjusting to the ‘New Normal’.

    American philosopher William James famously said “Acceptance of what has happened is the first step to overcoming the consequences of any misfortune.” This is the time when you need to accept this ‘New Normal’. If you are pursuing a course you will need to accept remote classes as the most feasible model of delivery as far as your course is concerned. There is no guarantee on when you will be able to sit in a physical classroom and discuss the topics with your peers.  

    Though remote classes aren’t a new concept they were never envisioned to completely replace physical classrooms. But the risk of stepping out of the homes and travel restrictions has made them the only means of continuity. This is here to stay and you will need to accept this reality if you are looking to prepare yourself for the job market once this pandemic ends.
  3. Start Preparing for the Post-Covid Market  
    It goes without saying that the post-Covid job market would be anything but what you had planned for in the past. Economy has been hit by a sledgehammer and it is the worst that enterprises around the world are facing since the World War II. The 2008-09 Global Financial Crisis, the last major economic downturn in recent memory now seems like a blip as compared to one we are living through. Millions of people have lost their jobs around the world. More of less every sector has been hit hard with some like hospitality, tourism and aviation living through the worst nightmare.

    All this would mean that hiring across the industry is likely to be extremely skill based, need based, and role based. The days of bulk placements out of campus will be a thing of the past for the next couple of years. Apart from the usual questions related to your field of study you may be tested on your skills to work remotely and collaborate with different team members virtually. Any and everything that can be done remotely would be done remotely in the near future. Right from being interviewed virtually to sit through digital training sessions you will have to start preparing to deliver your best sitting thousands of kilometres away from your mentors and supervisors. The usual handholding that most newcomers have benefitted from in the past isn’t likely to happen in the immediate future. This is where you need to get yourself accustomed to the tools and platforms that are being used in the new work environment.  
  4. Focus on Skill Development 
    While there are dozens of reasons to be frustrated about the lockdown and the new restrictions on your life there are few positives to it. As a student if you had ever thought about the need to add to your skills, the time is now. There are dozens of online courses that you can sign up to and add to your skills. For instance as a student of Fashion Designing and Marketing you can enrol into short-term diploma courses in Personal Styling, Fashion Photography, Fashion Illustration etc.

    Students should harness the power of several professional courses that institutions of higher learning are offering amid the lockdown. Most of these courses are being offered remotely and this allows you to learn from experts from around the world. One a positive note many of the skill development courses being offered digitally these days require you to attend the classes physically in the past.  These courses will not only help you in adding to your CV and improving your odds at an interview but unwind your mind from the constant news items you read about the gloomy picture of the economy and the job market. It is important for you to bear in mind that definitive picture on when this crisis will end how the job market would evolve is still not known to anyone. It is impossible for you to have control over what happens with the job market but adding to your skills is all within your control and that’s what your mind should be completely focussed on.
  5. Keep A Fall Back Plan
    All said and done there is no assurance that you are likely to find employment as soon as the industry resumes hiring. The job market is going to be extremely tough for the next few years. While you are likely to give your best effort to find a job, you also need to have a contingency plan ready in case you don’t crack the interviews. You can explore options like opting for a career which is related to your field or study and not the exact one you had been planning for. You can also explore further studies so that you are able to add to your qualification till the market stabilizes or take an entrepreneurial route.

    This is perhaps one of the most important things to do at this moment given the amount of uncertainty in the market. Failing to find a job can get into your mind and this may result in paranoia and depression. It is important for you to have a fall back plan ready that will help you tide through the worst case scenario where you don’t find your dream job. Not having a Plan-B or even Plan-C in such critical times can take a toll on your career as well as your confidence levels. Remember every job or venture would offer you a new learning experience and this is way better than standing dejected on not being able to start a career once you are done with your education.     

To sum up, students and aspiring job seekers will have to play a leading role when the economy opens after the pandemic ends. You will have to be the flag bearers of the economy and play your part in getting the juggernaut to roll once we have seen through the peak of Covid-19 crisis. As we have mentioned earlier human race has always overcome crisis that have hit us and we have learned our lessons from each of those dredged events in history. We shall learn our lessons in this too whether it is personal hygiene and social distancing or to take pandemic more seriously than perhaps we did in the early days. It is time for you to stay focused and positive. Negativity would just ruin your prospects in a post Covid-19 job market.

Career Guide: How to Become a Fashion Merchandiser?

How to Become a Fashion Merchandiser

How to Become a Fashion Merchandiser?: Designing is an important aspect of the fashion industry, but it is definitely not the only aspect. A lot of hard work goes into getting the clothes from the manufacturer to the retail shop and finally into the customer’s wardrobe. There are so many things that you can do to be a part of this loop and fashion merchandising is one of them.

This career opportunity is quite rewarding, once you attain the correct training and experience. If you are one of those people who can dedicate themselves to their work and will not shy away from a dose of sheer hard work, fashion merchandising is the perfect path for you. We are going to give you a detailed description of this profession and answer every single question you may have.

Read Also: Fashion Designing & Fashion Technology Courses

How To Become A Fashion Merchandiser?

To become a Fashion Merchandiser, you need creative, motivated, goal-oriented, resourceful and must have good communication skills.

Master the basics to win the game

You need to learn the basics first in order to excel in the profession. Your role is somewhat similar to a forecaster, except you do not study weather changes, but market economy changes.

You need to be able to look at the past performances of the company and the present situation and predict the direction in which your company is heading. Your role involves determining which products will assuredly be profitable and the ones that are an absolute loss.

The Fashion Merchandiser acts like an agent between the manufacturer and the customer, the link that communicates between the two. You need to look over the processes of packaging and marketing the products. It is the only through proper branding and promotion that will shape the success of the product.

Read Also: Career in Fashion Designing

Get skilled up!

We have already discussed the major skills that a Fashion Merchandiser needs to develop. It is on the basis of how many skills you have acquired that you will get your coveted job.

As John Ruskin said once,

Skill is the unified force of experience, intellect, and passion in their operation”

Unless you are passionate about your job, you will not enjoy honing these skills.

There are various talents that a Fashion Merchandiser exhibits, starting from knowledge about the market trends, consumer relationship, and aesthetics of display management to being a financial wizard.

Unless you get yourself aptly skilled up, you most definitely will lose your competitive edge. Always remember that education only makes you sufficient, but skills are what make you efficient.

Real Also: Masters in Fashion Entrepreneurship + PGDFE

Create value through connections

If you want to succeed in the fashion retail industry, you must develop connections in the industry. Knowing too many people never harmed anyone.

It might even surprise you how much you can benefit solely through the relationships you have built with the people you met. Be it store managers or college professors, they might be the reason you get your big break in the industry.

As a Fashion Merchandiser, you need to work on the floor of the retail shops. This enables you to administer full control over all the factors that are in direct contact with the customers.

Since your role as a Fashion Merchandiser involves being the Jack of many trades, you need to have a solid background to help you move forward.

Read Also: BBA in Fashion Entrepreneurship

What Is Fashion Merchandising?

Every industry requires a strategic analyst and a marketing executive, someone who will administer advertising and management. These are the basic responsibilities of Fashion Merchandiser. The promotion of sales is one of the most important aspects of this job.

It is vital to introduce the products at the right time to a suitable market where the target customers frequent. It is the duty of the Fashion Merchandiser to make an analysis of the sales from the previous season and predict the most likely future performance of the company or the store.

They are responsible for the type and quantity of clothes that will be available in the store for the customers to buy. They will need to make strategies on how to sell all the existing stock before the stocks from the new season come in.

It is because of the systematic analytic skills of the Fashion Merchandiser along with their in-depth knowledge about the business that profits are made. Their market study on the type, color, design, and textiles helps the designers to come up with products that will be accepted by the customers.

They work with the designers to ensure that the products are affordable for the target market while making a profit for the whole chain of departments involved in the product from creation to sales.

All the Fashion Merchandisers live by the 5 rights of merchandising to be able to properly satisfy the customers as well as turn a good profit. These 5 R’s include the right merchandise, at the right price, in the right place, at the right time, in the right quantities.

This enables the Fashion Merchandisers to evaluate the variety of customers that the target market welcomes and their specific needs.

Read Also: Short term Courses in Fashion Designing

Why Become A Fashion Merchandiser?

If you are someone who loves fashion and has a commercial interest in the industry, this is the perfect profession for you. The analytical aspect of running a business in the fashion industry demands a thorough knowledge of the fashion trends coupled with a keen eye for financial details. This profession can give rise to feelings of satisfaction and fulfillment if it is because of your incessant research that fashion designers came up with certain clothing trends.

If you are someone who likes a challenging job, which keeps you ready on your toes at moments of dire need, then being a Fashion Merchandiser will be a good choice for you. One of the best reasons to opt for this career path is because the longer you stay in the industry, the better you get. Your job does not get monotonous since trends in fashion keep on changing.

Read Also: The Best Institute for Fashion Designing

What Is The Typical Work Environment?

The most commonly seen work environments for Fashion Merchandisers are retail stores, children’s clothing stores and sometimes with designers who run their own brands. It also involves traveling to a few fashion shows to remain updated on the latest trends and strategizing ways to make that available for the customers.

There are a number of things that you can do before and after starting the career as a Fashion Merchandiser. Some of these professions you may stumble upon are, sales associate, store manager, customer service representative, visual merchandiser, fabric trend analyst, merchandise director or stylist.

Read Also: Top Fashion Designing Colleges in India

Basic Duties Of A Fashion Merchandiser

There are some duties that are specific to the job of a Fashion Merchandiser which may be targeted daily or weekly or monthly.

  • Obtain regular knowledge about existing and upcoming trends
  • Work with retails managers to arrange visual displays to make them appealing for the customers and increase sales
  • Could be in charge of setting the retail prices for products
  • Analyse financial estimates for the upcoming season
  • Determine the different fashions, clothing, and accessories that should be stocked in a particular store
  • Travel to be in good terms with buyers, manufacturers, and suppliers to encourage cooperation
  • Take to social media to connect with potential customers and understand their needs
  • Maintain strict control over the inventory and regulate budgetary requirements
  • Organize floor plans to accommodate new arrivals and maintain a systematized sales floor

Read Also: What Can You do With a Degree in Fashion Design?

Skills Required

Every profession demands a few special skills from the individuals in order to excel. To become a Fashion Merchandiser, the following are a few skills that you need to master:

  • Fashion awareness at all times
  • A keen eye for details
  • Ability to meet deadlines on time
  • Communication skills to interact well with the whole team and a variety of customers
  • Customer service and feedback to create a strong customer base
  • Prevent losses and gain market share

Read Also: Why Fashion Designing Is A Good Career?

Educational Requirements

After finishing your high-school, you should enroll yourself in a fashion merchandising graduation program, which will lead you straight into this field. If you have already done your graduation in a different stream, you can always attain a diploma degree in the said field.

Although it is vital to have experience in the field rather than just bookish knowledge, it will play to your strengths when acquiring the said hands-on experience. You must learn everything about your job in text and then apply them when gaining experience.

BBA in Fashion Entrepreneurship, PG Diploma in Fashion Entrepreneurship or Masters in Fashion Entrepreneurship will lead you straight into the career path Fashion Merchandising.

These courses will make you proficient in topics like market research and consumer behavior, fundamentals of merchandising, surface ornamentation, retail and brand management, fashion marketing, visual merchandising among others.

You should grab the opportunity to be a part of Industry Internships and get your career started.

Read Also: Part-Time Fashion Designing Courses in Delhi

Starting A Career In Fashion Merchandising

Starting a career requires you to follow a strict process that will not only enrich your knowledge but also help you attain your goal. The following points will guide you through the whole process of becoming a professional Fashion Merchandiser.

  • After pursuing the necessary educational requirements, you need to attain hands-on experience through retail businesses. You can try to get into fashion retail stores in shopping malls, boutiques or a chain of clothing brands. You must learn through everything that you experience, these will help in sharpening your skills for a successful career in fashion merchandising.
  • Internships are a crucial factor in this profession. Try to get an internship from the institute you are studying in or on your own. While interning, you get a close look at what your future awaits you. You can intern as an assistant buyer, sales executive at a retail store or social media internships. You might also get in touch with Fashion Merchandisers and work under them, learn from them and observe what they do closely.
  • Put together a compelling portfolio because this career path is quite competitive. In order to get a competitive edge, your résumé needs to provide potential employers with visual proof of your outstanding abilities, educational excellence, and valuable internships. The fashion merchandising portfolio can include reports based on market research, sample plans for showroom or store floor layout and visual merchandising plans to tip the scales in your favor.
  • Keep an eye out for job openings both online and offline. Make a note of the skills that different employers are demanding, find some in common and gain experience to hone those skills.

Read Also: How To Grow Your Fashion Business Successfully

Know Your Employers

For all aspiring Fashion Merchandisers, it is vital to know your potential employers. You can always choose to be a self-employed freelancer in this field, owning your business, which quite a few fashion designers do. You may work full-time with companies, brands, and retail stores on a contractual basis.

Fashion businesses involved in various fields as production, promotion, designing, clothing, cosmetics, shoes or jewelry require Fashion Merchandisers. Following are a few examples of potential employers whom you need to target:

  • Manufacturers of textiles and fabrics
  • Fashion publication house, both print media and online
  • Advertising agencies who promote designers and retails stores
  • Fashion shows (both production companies and individual shows)
  • National department stores and retails chains
  • Specialty and consignment stores
  • E-commerce stores

Read Also: Some of Our Recruiters

The earnings in this profession vary from one country to another. We are going to explain with the use of US dollars and INR to get across a larger audience. The starting salary in the US as a Fashion Merchandiser is $24,000 (per annum). The higher end of the salary goes up to approximately $68,000 yearly.

In the Indian market, the expecting salary ranges between 1.3-6.4 lakhs, annually at the very start of the career. Although it might seem like an average number, these are always scoped for improving this number with more experience.

As a Fashion Merchandiser, you need to be equally interested in the fashion and business side of the industry. You will need to develop the innate skill of determining which trends will be a great hit among the customers and the ones that will hardly become popular.

This job demands a lot from you which requires learning to multitask without losing your efficiency quotient.

Victorian Era with an Indian Twist at Asian Designer Week – 2019

Victorian era, a glamorous time period for rich Indian textiles. The fusion of these two far apart poles was the theme of our project this time. The challenge at hand was to bring to life, a garment which was set in the victorian era but fabricated in authentic Indian Textiles. It may seem like an easy thing, in theory, it did to us too, but when it came to practicality, this was the hardest thing about the project.

Victorian-Era-with-an-Indian-Twist

We began our quest with updating our knowledge on everything related to the victorian era fashion: the silhouettes, the fabrics, the colors, all design elements, accessorization, utility wear, etc. The Victorian era was a time of flowy, fluffy ball gown, of lacy parasols, of large, feathery hats, of elegance, of feminity. People of that era had dress codes for specific occasions, there were high societal expectations for women, and to fit those expectations women’s fashion was changed drastically.

Next came our research on Indian textiles, which was an eye-opening experience because we happen to neglect our beautiful collection of textiles every single day. Indian textiles are rich in culture, color, and history of their origins.

Victorian Era 2.jpeg

This collection was to be displayed at the Asian Designer Week 2019, so our deadlines were tight. I personally believe in practical learning, and taking on a challenge to stitch a garment to be displayed in a fashion show, was on my list for long. This time, I was able to successfully take that challenge head-on. After all the approvals in line, and the fabric ready at hand, I drafted patterns for my design with the help of my wonderful faculty always ready to help me. It took me around 4-5 days to completely perfect my garment, and another couple of days to complete my accessorization. I chose to make a parasol on my own as part of my accessorization, along with a waist belt and a ruffled necktie, which completed the whole look.

Our show was scheduled on 6th October 2019 at Hotel A Dot by GNH, ambiance island, Gurugram. We reached the venue around 1 pm the same day, with all our things ready for the show. After a few minor issues backstage, we were able to get our models ready for the display in time, which was a feat in itself, but also a nerve-wracking experience, because that entailed that the show was about to begin.

Our display went wonderfully well, without any mishaps, which made us all let out a breath we didn’t know we were all holding in.

To me, this whole project will always be dear to my heart, because it was an amazing concept, brought to reality by my own hard work, day and night, and I’ll forever cherish it as a student, and furthermore.

Abhilasha Sharma
3rd Semester, BBA FE (2018-2021)

Style our hair with Twist Knot Headbands

If there’s anything that’s equally important for a perfect picture, a flawless social media look or even a feel-good factor then it’s undoubtedly the way you style your hair. Your hair is the extension of your personality deserves all the time and care required to strike a chord.

velvets

Just like the quality of salt doing so much for the dish and remaining in the background, styling your hair simply with quirky trending accessories helps you bag fawning adorations and adulations.

Twisting your everyday look, the trends that are popping up everywhere and has become “the must-have for all casual affairs” is the knotted headbands, cut out for mastering retro style.

houndstooth

These effortlessly cool bands can be donned with so much ease giving a high style quotient to your overall look. These are cute, hip, and chic and definitely fly for nailing summer attires.

They run in a huge variety from ordinary to extraordinary, from velvets to houndstooth, from polka dots to Sequined Kitsch, leaving us with a plethora of options to explore our styling sensibilities.

polka dot

These fun bands are also very simple DIYs, all you need is any knit/ woven fabric, your basic sewing supplies, a few stitch lines here and there following some simple instructions and adding the final finishing touch with a knot at the end, making this accessory a fashion staple of your style wardrobe.

Peeping in the past tells us, these “full of beans” twisted knot bands have made a huge comeback from the trends of the ’80s. Sundresses, casual denim or even cruise wear, twisted turban bands have worked well with almost everything, making “everyday good hair day” possible even retrospectively.

Kriti Mehta
Fashion Faculty
International College of Fashion

DELHI TIMES FASHION WEEK

The Delhi Times Fashion Week (DTFW) had a glittering start in the capital on Friday. The three-day fashion extravaganza, powered by Danj Entertainment, had an impressive line-up of designers from the fashion industry showcasing their finest collections. Day 1 was all about festive fashion and had known names like Rina Dhaka, Anupamaa Dayal, Nikhita Tandon and designer duo Anjalee and Arjun Kapoor headlining the event, which is being held at Roseate House, Aerocity. The event began on Friday, 20th September and ended till the 22nd of September. The event also showcased collections by Madame, Cantabil, Charu Parashar, Marks & Spencers etc.

It was an initiative by the Times group and had many other sponsors which include Toni & Guy, Delhi Times, Transworld, Danj and many more. We, as design students got an opportunity to visit the shows on different days in different groups.

delhi-times-fashion-week

We went to the first show on the 20th of September with a group of 10 fellow classmates. While waiting long for the show to start, we saw celebrities like Harsh Khullar and Bandhana Sondhi. As we entered the hall, we got all the fashion vibes as we saw the ramp, dim-lit and all lights, camera, actions ready! We took our allotted seats and in no time, the show started. It was Anupama Dayal’s “Banjaran” collection that was being showcased. The garments were all very bright and colourful yet not blazing to the eye. They were in Indian silhouettes and comprised mostly of lehenga-choli with dupatta and suit-salwar. There was a smart use of fabric and fabrics of different prints were used in contrast-different fabric print and colour for the shirt, sleeve, skirt and dupatta. Gota work was quite prominent in the hemlines of the skirt and dupatta in many outfits. Tassels were hanging around in the dupattas and the blouses along with the braided hair of the models. This was a catchy part of the show as all the models were styled in two braids with colourful tassels and ribbons hanging around their hair to give the banjara look. Models were also seen in nicely draped sarees in red and green with a dangling belt around the waist. Overall, the collection was quite lovely and very traditional and festive. It gives playful and quirky vibes-Indian yet not traditional. One unique and overlooked element of the show was the footwear-all models were wearing same footwears i.e beige jootis with tassels handing round them!

The show ended with the entry of Anupama Dayal on the ramp and all her models following her and dancing around. They all gathered at the front and bent down on their knees, dancing depicting the joy and merry that banjarans have. Anupama wore a yellow saree with a red blouse, almost matching her collection.

We absolutely loved the collection and the show itself! We had many takeaways and learnings from the show and are looking forward for more such opportunities.

Tanisha
BBA FE 2019 -2022

Startups Get Major Boost In Budget 2019

The government will set-up another TV program on DD, solely for new businesses in the Nation.  Many changes crosswise over work laws, instruction, and rental lodging to directly affect new businesses in the nation.

In a noteworthy lift to a large number of new entrepreneurial ventures in India, the administration declared a large group of motivations to “liberalize the enterprising soul” as expressed by India’s first woman finance minister, Nirmala Sitharaman.

These incorporate a TV program solely for new businesses, facilitating remote direct speculation rules in startup portions like staple, online business and sustainability conveyance, proposing a large group of upgrades to the advanced installment frameworks biological system that helps new companies guaranteeing new companies don ‘t feel the warmth of heavenly attendant expense from IT experts.

Like the first, the administration will initiate a new TV program on national telecaster Doordarshan, solely for new companies in the nation, which will fill in a stage to match financial speculators with growing new businesses. The TV program will be planned and executed, and be run by start-ups, Sitharaman said.

Aside from this, the administration will help set up around 80 “work business incubators” and 20 technology-based business incubators in FY19-20, which as indicated by Sitharaman will make 75,000 talented business visionaries in horticultural industry divisions.

The finance minister has additionally proposed 100% FDI in insurance-mediators, a category that most new businesses fall in. Aside from this, the legislature has additionally allowed 100% FDI in single-brand retail and proposed expelling the 30% nearby sourcing standards. Experts state that new businesses like Pepperfry, Urban Ladder, Home Lane, Livspsace and other people who operate through the physical stores will likewise be profited by the new recommendations.

Also, Sitharaman declared a few measures to streamline work laws, instruction, and rental lodging clause which will directly affect new companies in the nation. The finance minister also said that work laws will be modernized into a lot of “four work codes” so as to “institutionalize enrollment and recording of profits and loss disputes”.

The ‘Stand up India’ scheme, launched in 2016, to back entrepreneurship in women and the lowered segment of the society, will be more long-drawn-out during the whole extent of 2020-2025, according to the finance minister.

“To further empower the women entrepreneurs, women SHG Interest Subvention Program to be expanded across India,” Sitharaman said while declaring the budget.

New businesses won’t be exposed to any sort of examination in regard to sharing esteem premium. A system is additionally being set up for e-confirmation, Sitharaman said. Indeed, even the valuation of Category II AIF reserves (Real domain reserves, private value reserves (PE assets), and assets for distressed resources are enlisted as Category II exchange venture assets, or AIFs) out of IT investigation, the account minster proposed in her Budget Speech.

Prof. Gulbash Duggal

Associate Dean, ICF

A Glimpse of Culture at Crafts Museum

Amidst the hustle and bustle of the Urban Lifestyle, Crafts Museum is a place where all this comes to a halt. Crafts Museum is a Governmental Organisation based out of New Delhi, working for the showcasing and promotion of the crafts and textile sector majorly. Worldwide people travel to this place just to experience 1000’s of rich artifacts present here, which really helps them to make a connection with the modern consumer.

So, our College planned a tour for us to experience the whole beauty and collect the maximum possible treasure we can carry with us. We fetched on our autos, collected our tickets and entered one of the four major sections of the museum.

The first section was a really peaceful and serene atmosphere, one can totally smell and feel it like a village. It depicts the culture and art of rural and tribal India. There were many kinds like Kullu Hut, Gond Hut, Banni Hut, Orissa Courtyard, West Bengal Hut and many more. Every Hut was mentioned with a small plate beside them which justifies their origin and the significance of that particular construction. It just made all of us think, how ancient people have been so imaginative, artistic and also technically right without no prior knowledge or I should say academic knowledge. Somehow this is the beauty of our own India, we are so rich in cultures and crafts that knowingly or unknowingly we all are imbibed with some sort of art. There was again some man-made machinery, means of transportation like Gadulia bullock cart used by rural people to serve them on a daily basis.

Now, we knocked into another section of the museum, where artisans from across the country were exhibiting their wares and artifacts. It was on the premises of the museum; these stalls were selling decorative kites which obviously no one would ever like to get them crashed while flying. We had a small talk with almost all exhibitors, they acknowledged us with the information that what is it which is actually making them stand out of the crowd. Kite sellers were based out of Etawah, Uttar Pradesh and were ready to claim that they are the only manufacturer of such kites, which are so finely constructed and that too in some other shapes as well. Besides this, there were some contemporary arts, fancy diaries which we would like to keep till decades, deeply thoughtful bookmarks, cards, and paintings. Paintings were basically Madubhani Paintings, craftsperson shared the whole story with us from raw material to the product, the average time required to paint for one huge painting, about his costing, from where he is managing to get this whole stuff and of course his passion for the one. Next, we have handcrafted Juttis, Fabrics with absorbing prints and embroideries, Trendy accessories; I got purchased one for me being a true fan of accessories. Lastly, we enjoyed making some hyper-creative pottery stuff with aesthetic Rajasthani music which was anyway cherry on the cake.

Another section, we entered had some real tastes of ancient jewelry, paintings, ancient lamps, utensils, range of cane and bamboo arts, clay and terracotta figures and lot more which were speaking out loud about their origins, significance and some quality facts about them. It was an amazing experience to go to each and every window, clicking its picture and fanaticizing about what story I can re-create with all these ancient ones.

Last, section which was centred on a huge carrier of ancient times was solely devoted to the whole lot of textiles of India.  Entry was beautifully decorated with so many colourful fabrics, natural dyes sample and their sources. Also, I got my hands on the screen which was installed exactly in front of the entrance. The purpose of this screen was to enlighten you with the idea of different type of fabrics and which part of India is majorly producing it. I am sure it was one of the good information to absorb. Okay, so now we got to see diverse fabrics region wise like silk, cotton, check silk, brocades and what not. Different embroideries as well namely Zari, Phulkari, Kashmiri, Kantha, Chikankari and many more. There were some visually stimulating garments also hanged in the windows again specifying their region. After taking up a glance at this section, I felt like if an Artisan is promoted, Patola would find another generation, Kutch embroidery would be a Christian Dior adornment, Benarsi Zari work would go for Oscar’s red carpet, Kantha would embellish Gucci Trench Coat, Jawaja would have Jimmy Choo finesse and artisan will find motivation for life.

All over it was gratifying experience for all of us.  Lot to learn and even more to come that’s what I can say to wrap it up.

Shradha Jain

MBA FE 2019-2021

Internship opportunity with Fascino Kids Fashion Week 2019

Right from our very first day at ICF, we have been gaining experiences in the fashion world and this July got us one very exciting one.

An opportunity to work at the Fascino Kids Fashion Show, an exclusive Fashion Week for children between 3-14 years of age, with a series of interactive workshops leading the participating children with sessions on Personal Hygiene, Etiquettes, Personality Grooming putting forward a holistic, confident personalities on the ramp.

fascino kids

This was an exciting opportunity for me and my other enthusiastic lot of friends since none of us had ever had the experience of handling these little bundles of energies. Glad we all enrolled ourselves for this and were prepared to take this new challenge head-on.

The show was scheduled from 25th-27th of July 2019 and was held at Eros International, Nehru Place.

We were involved from day one….from the trials to training and practice days for the child models and handling schedules for all the participating designers.

Time management was one of the major factors that we needed to learn and report to work an hour early than the kids’ schedule since all the arrangements for the day were to be organized and put in place to avoid any delay or glitch during the sessions.

We were about to be hit with a real challenge of handling small kids throughout the day while helping the Organizers. The kids started to pour in and some of them came in “like a wrecking ball”. Some of the kids were not ready to leave their parents at all and kept wailing and crying. That was truly a challenge, to get them separated from their mothers, get them changed and make them practice along with everyone else. But we were not there to give up easily. All through the days this cycle continued, designer after designer, kid after kid, and we would generally wrap up the day around at about 9 in the night right after a short meeting with our team heads….just to repeat the whole process every day for the next couple of days; but the second day was less chaotic, thanks to our experiences gained the day before.

Then came the big day, the actual show on Saturday the 27th of July, 2019. We all reported at the venue sharp at 8 am, dressed and ready to work in our Fascino Kids Fashion Show custom t-shirts, that gave us the sense of responsibility to shoulder the brand we were working for.

We began readying up the first lot of kids for our first scheduled show at 11:00 a.m., which was actually delayed by an hour due to technical issues, but hiccups like this are common in such fashion events. With each show, our work gradually got easier, and we had a smooth functioning through the fashion shows……. till the finale show……That was when chaos broke. We ran out of hands to help backstage, and 3 people barely kept the kids in control, but with immense help from one of the team heads, we were able to deliver an amazing finale of the day that was widely appreciated and adored.

The after-party to celebrate the success of the show had us all as a team had us all danced and celebrate the successful line of shows the whole day, and we all retired to our homes in groups and pieces, to finally rest our feet which had been working on and on through the week.

Even though the whole experience was tiring and we ran out of energy to function by the time we got to leave, it was all worth it when we received our certifications when we rejoined college.

We were also awarded a beaming trophy to represent all the hard work we all collectively put in, and it was truly an amazing moment to be able to hold it in our hands.

The trophy now rests in the office of our Chief Mentor, Ms. Jaivani Bajaj’s office, as a beautiful memory of something so demanding and challenging yet so rewarding and full of knowledge.

This was an experience gained, that will forever be with us all.

Abhilasha Sharma- BBA FE 2018